8 Best Magento 2 Extensions for Marketing in 2024 

Wondering how you can leverage Magento 2 marketing extensions and see the spike on your ecommerce sales?

Our expert Magento developers and marketing experts have handpicked a list of 8 of the best Magento 2 extensions that will assist you in marketing your online store in 2024. These cutting-edge Magento 2 extensions will help you supercharge your promotional efforts.

Running a successful online store isn't just about having a platform; it's about using tools that take the load off your shoulders and improve efficiency. 

This comprehensive guide will help you streamline your daily ecommerce operations and enhance your marketing initiatives.

So, buckle up!

1. Klaviyo

Klaviyo is an indispensable extension for store owners aiming to elevate their promotional game. It is a powerhouse in email marketing for Magento 2. This extension goes beyond conventional marketing solutions, offering an array of automated email and SMS marketing flows. 

Its user-friendly interface, coupled with advanced triggers such as cart abandonment and price drop, makes it one of the must-have best Magento 2 extenions.

Kensures your campaigns are efficient and tailored to individual customer behaviors.

Key Features:

• Automated email and SMS marketing flows
• Advanced triggers like cart abandonment, price drop, and back-in-stock
• User-friendly dashboard with insightful analytics
• Customizable email templates for a personalized touch

Klaviyo is best used for

Klaviyo is your go-to solution for creating targeted marketing campaigns that resonate with individual customers. From automated flows to powerful triggers, it ensures your messages are timely, relevant, and impactful.

How can Klaviyo help you in Marketing?

• Tailor campaigns with personalized messaging based on demographics, purchase history, and more.
• Automate email campaigns, from welcome emails to personalized recommendations, saving you time and effort.
• Recover lost sales with abandoned cart reminders and enticing incentives.

Pricing:

Klaviyo offers store owners flexibility with three distinct pricing plans:

Free Plan:

• 250 contacts
• 500 monthly Emails
• 500 monthly SMS

• 500 contacts
• 5000 email sends
• 150 SMS sends

Email & SMS Plan: $35/month

• 500 monthly contacts
• 5000 monthly email 
• 1250 monthly SMS

Choose the plan that aligns with your business needs, ensuring scalable solutions for growing ventures.

Klaviyo is your ally in creating personalized, timely, impactful marketing campaigns, driving customer engagement, and boosting conversions.

2. Yotpo

Offering unified solutions for SMS marketing, loyalty programs, reviews, and more, Yotpo empowers store owners to create personalized shopping experiences.

Integrating Magento 2 Yotpo powerful tool can significantly enhance your store's customer interaction and retention. It empowers store owners to create personalized shopping experiences.

Yotpo's Loyalty & Referrals extension stands out, allowing brands to craft customized loyalty programs. It fosters customer retention and boosts the lifetime value of each customer.

Moreover, the Yotpo extension seamlessly integrates with Magento, making it an essential tool for store owners aiming to maximize customer advocacy and enhance lifetime value.

Key Features of Yotpo:  Best Magento 2 Extension for Marketing

Whether you're navigating the basics of Yotpo integration or seeking advanced functionalities, Yotpo stands out for its seamless compatibility and diverse features.

Here are four reasons why Yopto is one of the best Magento 2 extension for Magento store owners:

Unified Solutions: Yotpo's integration into Magento 2 is not just a feature—it's a game-changer. Syncing with your store centralizes various marketing tools into one cohesive platform, enhancing efficiency and impact.

Loyalty & Referrals: Leverage the Magento 2 Yotpo extension and discover how to build customized loyalty programs. These initiatives are designed to foster customer retention and significantly boost the lifetime value of each customer.

SMS Marketing: Understanding the Yotpo Magento extension isn't complete without exploring its robust SMS marketing features. You can engage customers with targeted and high-converting text messages using advanced templates and segmentation capabilities.

Authentic Reviews and Feedback: With the Magento 2 Yotpo extension, collecting and showcasing customer reviews is streamlined. You can utilize social proof to build trust and drive sales, turning every customer interaction into an opportunity for growth.

Yotpo Magento extension is best used for:

Enhancing customer engagement, building loyalty, and leveraging social proof to boost conversions. 

Whether you're looking to create custom loyalty programs, send impactful SMS campaigns, or collect and showcase customer reviews, Yotpo provides an all-encompassing solution.

How can Yotpo help you in Marketing?

Magento Yotpo plays a pivotal role in marketing by offering tools to create personalized shopping experiences. From SMS marketing that reaches customers in real-time to loyalty programs that foster customer retention, Yotpo enhances your marketing efforts. Additionally, its integration with Magento ensures a seamless experience for store owners.

Pricing:

Yotpo offers flexible pricing plans to cater to different business needs. From a versatile free plan to comprehensive premium options, the Magento Yotpo extension offers tailored solutions that grow with your business. Whether you're just starting or looking to expand your reach, Yotpo's pricing structures are designed to accommodate the evolving needs of modern e-commerce ventures.

Free Yotpo Pricing Plans:

• On-Site Display
• Social & Google Sharing
• Automatic review request emails
• Moderation & Commenting

Growth Plan (starting at $19/month):

• Includes everything in the Free plan
• Photos in Reviews
• Rich Snippets
• Coupons
• Option to collect both site & product reviews in one flow

Premium Plans (starting $119/month):

• Highly customizable customer content marketing solutions for fast-growing brands and enterprises.
• Tailor the plan according to your business requirements.

Choosing Yotpo ensures a versatile marketing tool that adapts to your business's growth.

Compatibility: Adobe Commerce (cloud): 2.4, 2.2, 2.3, Adobe Commerce (on-prem): 2.4, 2.0, 2.1, 2.2, 2.3

Vendor: Yopto

3. Magento 2 Social Login

Magento 2 Social Login allows customers to log in through their Facebook, Google, or Twitter accounts. It significantly reduces signup time and boosts signups by an impressive 30%.

Key Features:

• Effortless Social Login: Allow customers to log in using their social media credentials, enhancing the user experience.
• Customization Options: Tailor the extension to suit your needs, ensuring seamless integration with your store's design and functionality.
• One-Step Checkout Integration: Streamline the checkouts with One Step Checkout's integration, reducing customer friction.

Best used for:

Magento 2 Social Login is ideal for e-commerce store owners prioritizing user-friendly experiences. 

If you appreciate the importance of a quick and hassle-free signup process, this extension is your ally. It's particularly beneficial for stores that increase signups, conversions, and overall user satisfaction.

How can Magento 2 Social Login help you in Marketing?

The extension plays a crucial role in marketing by enhancing user engagement and simplifying the conversion funnel. By offering customers the convenience of social logins, you not only reduce barriers to entry but also create a positive impression that can translate into increased brand loyalty and advocacy.

Pricing:

Magento 2 Social Login by Mageplaza has a compelling proposition: it is free. This means you can elevate your store's user experience without incurring additional costs. This extension proves to be a valuable asset for store owners seeking a cost-effective solution to enhance customer interactions.

Vendor: Mageplaza

4. Magento 2 Newsletter Popup Extension

The Magento 2 Newsletter Popup Extension by Mageplaza is the ultimate solution for enhancing brand awareness and marketing strategies. 

By seamlessly integrating a newsletter popup into your online store, you keep customers informed about the latest updates and witness a boost in sales, ultimately creating a more loyal customer base.

Key Features:

• Customizable newsletter content
• Newsletter Subscription popup and report
• Various displayed timing to ensure maximum visibility
• Congratulations popup
• Pre-made Newsletter templates

Best used for:

The Magento 2 Newsletter Popup Extension is necessary for store owners aiming to boost brand awareness, engage customers effectively, and drive sales through targeted marketing campaigns.

If you recognize the power of newsletters in building relationships and trust with your audience, this extension is your strategic ally.

How can the Magento 2 Newsletter Popup Extension help you in Marketing?

In email marketing, newsletters are a potent tool. 

This extension ensures that your newsletter forms receive maximum visibility through well-designed and strategically timed popups. 

By offering customizable content and various display options, Mageplaza's Newsletter Popup Extension becomes essential for elevating your marketing efforts.

Pricing:

Mageplaza offers flexible pricing options to cater to the diverse needs of ecommerce store owners. The extension is available in two editions:

• Community Edition: Priced at $79 for the first year.
• Enterprise Edition: Ideal for enterprise solutions, available at $200 for the first year. This edition comes with the highest priority support.

Use the Magento 2 Newsletter Popup extension to improve your brand’s visibility and engage customers through effective newsletters. This extension is an invaluable addition to your extension toolkit.

Compatibility: CE/EE/B2B/Cloud/ Adobe Commerce 2.2.x, 2.3.x, 2.4.x

Vendor: Mageplaza

5.  Magento 2 Instagram Feed Extension

The Magento 2 Instagram Feed extension is a game-changer. It integrates eye-catching Instagram visuals into your Magento store. 

Elevate your online store's aesthetics effortlessly and create a trendy, engaging look that resonates with modern consumers.

Key Features:

• Display Instagram Widget Anywhere: Infuse a touch of modernity into your store by placing Instagram image blocks on various pages, including the Home Page, Catalog Page, Product pages, or any CMS page.
• Hashtag-based Image Display: Effortlessly pull trendy images to your store based on specific hashtags. Stay on-trend and ensure your store reflects the latest Instagram content.
• Product Integration with Posts: Link your products seamlessly to Instagram posts, establishing a direct connection between your offerings and engaging social media content.
• Carousel Album Support: Enhance user engagement with carousel posts, a powerful advertisement format on Instagram. This feature allows for more reactions, shares, and views, amplifying your reach and interaction.
• Display Likes and Comments: Build trust and influence purchasing decisions by showcasing the number of likes and comments on each image. Leverage positive feedback directly on your product pages.
• Video Post Integration: Elevate interactivity by incorporating video posts into the Instagram widget, providing customers diverse and compelling content.
• Flexible Display Options: Choose from various layouts, such as a traditional grid, slider, multi-row slider, or single-picture display, allowing you to create a unique style for your website.
• Sorting Options: Make a lasting first impression by sorting images based on specific criteria such as the most recent, liked, or commented, ensuring your gallery captivates visitors.
• Resolution Control: Tailor the image resolution for display, choosing from three predefined options to ensure your widgets fit seamlessly into your webpage.

Best used for:

The Magento 2 Instagram Feed extension is a must-have for merchants aiming to enhance their online presence and engage customers with visually appealing content. 

Ideal for those who recognize the power of social media in driving sales and building lasting relationships.

How can Magento 2 Instagram Feed help you in Marketing?

This extension addresses the challenge of creating compelling content for customer retention.

Integrating Instagram visuals into your store allows you to reach a wider audience, modernize your store's appearance, and boost conversion rates. Invest in a user-friendly solution that showcases products most appealingly, ensuring your marketing efforts are efficient and visually captivating.

Pricing:

Investing in the Magento 2 Instagram Feed Extension comes with flexible pricing options to suit the diverse needs of ecommerce store owners. 

Whether you opt for the Community Edition, Enterprise Edition, or Cloud Edition, you receive a visually enriching extension and dedicated support and updates for the first 12 months. 

Community Edition:

• Price: $169
• Product Updates and Support: Included for 12 months
• Updates and Support Prolongation: $105

Enterprise Edition:

• Price: $469
• Product Updates and Support: Included for 12 months
• Updates and Support Prolongation: $285

Magento Cloud Edition:

• Price: $769
• Product Updates and Support: Included for 12 months
• Updates and Support Prolongation: $465

Vendor: Amasty

6. Magento 2 Google Tag Manager: Streamlining Data for Informed Decisions

In the age of data-driven decisions, the Magento 2 Google Tag Manager extension by WeltPixel stands out as a game-changer. 

This extension integrates with your Google Analytics account, empowering you to monitor and analyze crucial data for your e-commerce business effortlessly.

Key Features:

• Efficient Data Measurement: Track transactions, adds-to-cart, impressions, and user activity directly in your Google Analytics account.
• Enhanced Ecommerce Tracking: Implement full Enhanced Ecommerce tracking within minutes to gather valuable data for strategic decision-making.
• Easy Installation and Configuration: Enjoy a hassle-free setup with predefined variables, triggers, and tags that sync seamlessly with your Magento 2 store and Google Analytics account.

Best Used For:

Tracking product impressions, clicks, and details and measuring each step in the checkout process.

How can Magento 2 Google Tag Manager help you in marketing?

Magento 2 Google Tag Manager is the best Magento 2 extension for e-commerce marketers.

This extension empowers marketers to add, edit, or remove marketing and measurement tags without relying on webmasters. Its user-friendly interface and automated deployment of tracking codes offer unparalleled flexibility for optimizing marketing and analytics campaigns.

Pricing: 

Free Version: WeltPixel's Magento 2 GTM is renowned for its free version, making it an ideal choice for startups and e-commerce newbies. Its free plan includes over 70% of its Pro version features, providing ample functionality to kickstart your online journey without any cost.

Pro Version: The Pro version is recommended for large enterprises with extensive product inventories for $249. Below are the Pro Version tiers you can opt for:

• Pro Open Source Version: $249.
• Pro Enterprise Version: $499.
• Pro Version Cloud Commerce: $749.

Compatibility: Magento Open Source, Magento Commerce, Magento Commerce Cloud B2B

Vendor: WeltPixel

7. Mautic Integration: Revolutionize Marketing Automation

Mautic Integration is your gateway to an open marketing software platform, providing unparalleled integration and deep audience intelligence. This extension empowers you to implement marketing campaigns effortlessly, making it a crucial addition to your toolkit.

Key Features:

• Abandoned Cart Recovery: Remind customers of products in their cart and offer coupons for a personalized shopping experience.
• Marketing Automation: Boost the conversion of automated marketing campaigns with independent variables.
• Product Recommendation: Increase sales growth by recommending products based on customer buying history.
• Order Follow-up: Send follow-up emails, encouraging more purchases and building trust with personalized messages.
• Ultra-responsive Popup Forms: Expand your customer database with drag-and-drop-enabled popup forms.
• Customer Segmentation: Procure customer purchase history, track, convert, and foster loyalty with effective segmentation.

Best Used For:

Store owners seeking an integrated solution for automated and personalized marketing campaigns, abandoned cart recovery, and customer segmentation.

How can Mautic Integration help you in marketing?

This extension is a seamless communication channel, transferring customer-centric data from your Magento store to Mautic. From abandoned cart recovery to ultra-responsive popup forms, Mautic Integration streamlines marketing processes for optimal efficiency.

Pricing: Mautic has no recurring fees; you pay a one-time fee for the extension.

• Magento Cloud Edition: $199 
• Enterprise Edition: $99 
• Open Source: $69

Furthermore, It offers customer support from $99/3-month to $199/year.

Compatibility: 2.3.x, 2.4.x

Vendor: CedCommerce

8. MageWorx SEO Suite Ultimate

Boosting organic traffic through robust SEO is a long-term strategy that pays dividends. MageWorx SEO Suite Ultimate emerges as a powerhouse, offering many SEO tools and features, including XML & HTML sitemaps, automatic cross-linking, advanced rich snippets, layered navigation, and more.

Key Features:

• SEO Automation: Optimize massive data effortlessly with SEO Toolkit and templates, linking relevant store pages and setting redirects.
• Rich Snippets: Enhance content sharing with Open Graph & Twitter Cards, winning clicks with snippets for product/category pages.
• Progressive Web App Integration: Seamlessly integrate ultimate SEO features into PWA storefronts using GraphQL API, optimizing canonical URLs, meta robots, and HTML sitemaps.
• Canonical Tags: Separate original content from duplicate content using canonical tags.
• Layered Navigation: Optimize metadata and canonical tags to build an exceptional shopping experience, making layered navigation pages Google's favorites.

Best Used For:

• Store SEO, search ranking, product page optimization, enhanced navigation, and PWA integration.

How MageWorx SEO Suite Ultimate Can Help You in Marketing:

This extension becomes your strategic ally by automating Magento SEO processes, improving visibility with rich snippets, and seamlessly integrating with PWA storefronts for a holistic marketing approach.

Pricing:

• Open Source Commerce Edition: $299
• Enterprise Edition: $598
• Commerce on Cloud: $598

Additional Services (Optional):

• Professional Installation: +$69
• Priority Support: +$99
• Advanced SEO Configuration: +$299

Beyond the features, MageWorx offers a customer-first approach with lifetime access to the source code, one year of free updates and support, and a 60-day money-back guarantee. 

Its Professional Installation service ensures a smooth installation and integration of the extension SEO Suite Ultimate. Furthermore, MageWorx has a Priority Support and Advanced SEO Configuration option for those who require extensive support managing their store’s SEO.

Compatibility: CE: 2.3.7 - 2.4.x; EE: 2.3.7 - 2.4.x

Vendor: MageWorx

Wrapping up…

Whether you're a seasoned Magento merchant or considering this robust e-commerce platform, these are the best Magento 2 extensions you can integrate into your digital marketing strategy. These extensions will be your trusted companions throughout your e-commerce journey. They allow you to reach wider audiences and seize all the marketing opportunities.

Frequently Asked Questions

What is the best Magento extensions for your Magento 2 store?

In the age of data-driven decisions, the Magento 2 Google Tag Manager extension by WeltPixel stands out as a game-changer. This extension integrates with your Google Analytics account, empowering you to monitor and analyze crucial data for your e-commerce business effortlessly.

What are extensions in Magento?

Extensions in Magento are custom modules that add new functionality to your Magento store. 

Where can a merchant find Magento 2 extensions?

Merchants can discover Magento 2 extensions on the Magento Marketplace. It brings together qualified Magento partners, offering diverse solutions to enhance businesses. Use the search bar at the top of the page, entering relevant keywords to find the desired modules from various providers.

Is Magento 2 better than Shopify?

When comparing Magento Commerce vs Shopify Plus, there is no clear winner. Magento Commerce offers superior customization and scalability, making it a go-to choice for those valuing advanced features. While Shopify Plus provides a hassle-free and intuitive solution for a simplified e-commerce experience. 

What is the best Magento extension for SEO?

MageWorx SEO Suite Ultimate emerges as a powerhouse, offering many SEO tools and features, including XML & HTML sitemaps, automatic cross-linking, advanced rich snippets, layered navigation, and more.

Which companies use Magento 2?

Prominent brands like Samsung, Ford, Nike, Volcom, Huawei, Coca-Cola, Olympus, and Asus have strategically leveraged Magento Enterprise Development services to provide customers with a seamless shopping experience, producing billions of dollars in revenue.

Is Magento 2 free or paid?

Magento 2 is a paid ecommerce platform suitable for medium to large enterprises. However, its community edition is completely free to use.