Oct 18, 2023

13 Ways Adobe Commerce Cloud Enables B2B, B2C, or Hybrid Selling 


Whether you're a B2C company venturing into wholesale or a B2B enterprise seeking direct-to-customer sales, you're in the right place. 

You may be searching for an e-commerce platform that can adapt to your unique ecommerce needs.

We won't bore you with technical jargon and complex details. It will be like chatting with a good friend who knows all the nooks and corners of Adobe Commerce.

You see, we understand that expanding your ecommerce store can be a daunting task.

Adobe Commerce is the tool that can make your journey smoother, your sales soar, and your customers happier.

The Need for a Hybrid Solution

First things first, let's address the elephant in the room. 

It would help if you had a solution as flexible as a gymnast in the Olympics. You're looking for a hybrid solution that seamlessly blends B2B and B2C features, allowing you to adapt to the ever-evolving e-commerce landscape.

You can experiment with new methods whenever your business is ready, like a chef trying new recipes.

10 Ways Adobe Commerce Makes Business Easier for B2B and Hybrid Selling

10 Ways Adobe Commerce Enables B2B, B2C, or  Hybrid Selling
Adobe Commerce is one stop solution for all your ecommerce need. Explore 10 ways it can make ecommerce journey smoother and sales soar in b2b or hybrid ecommerce landscape.

Adobe Commerce is your secret weapon to optimize the customer journey from first click to checkout. It's like having a personal assistant who anticipates your every need.

So, what can Adobe Commerce do for B2B or Hybrid selling? Let's break it down.

One-Stop Solution for B2B, B2C, or Hybrid Selling

Managing multiple e-commerce stores can be cumbersome. It can pose challenges like duplicated efforts, strained budgets, and precious time slipping away. 

This pain point is all too familiar. However, Adobe Commerce offers a solution.

Imagine the complexity of running separate B2B and B2C operations or navigating the intricacies of hybrid selling.

Adobe Commerce steps in as your lifesaver.

Constantly shuffling between different platforms, updating product information, managing inventory, and handling customer interactions separately for each segment. The potential for costly mistakes, missed opportunities, and dissatisfied customers looms large. 

Your B2B and B2C experiences should be seamless.

Adobe Commerce integrates your B2B, B2C, or hybrid selling needs. The benefits are substantial - reduced duplicated efforts, streamlined budgets, and your precious time saved. 

It empowers you to deliver superior commerce experiences, enhancing operational efficiency and personalization for B2B and B2C buyers.

Advanced Catalog Management

Imagine dealing with large and complex catalogs with different pricing tiers, negotiated deals, and many product attributes. 

Despite the complexity, there's a solution that applies seamlessly to both B2B and hybrid selling scenarios. With Adobe Commerce's advanced catalog management system, you gain a comprehensive tool to guide you through the intricacies of your product offerings and deliver them to your customers in a streamlined and effective fashion.

Utilizing the shared catalog feature, you can craft personalized product catalogs with unique pricing structures tailored to different customer segments. This functionality is akin to custom tailoring a suit to perfection, ensuring your customers discover precisely what they require.

Store & Company Credit Feature

Returns and refunds can give you a headache. It's less likely to happen with Adobe Commerce, whether you're engaged in B2B or hybrid selling.

Adobe Commerce offers a streamlined approach to handling returns and refunds, simplifying the entire process. Your customers, whether businesses or individuals, can conveniently utilize store credit for their purchases without immediate payment. It's akin to having an open tab at your favorite neighborhood pub; they can settle up when ready.

What's even more remarkable is that Adobe Commerce's company credit feature supports your B2B relationships and is equally valuable for hybrid selling. You can easily assign credit limits to company accounts, ensuring transactions flow as smoothly as a freshly paved road.

Streamlining Requisition Lists

Whether you're engaged in B2B or hybrid selling, the need for streamlining procurement processes is paramount.

Just like purchasing groceries for your household, you often order the same products repeatedly. Adobe Commerce introduces the Requisition Lists feature, providing a robust solution to simplify this repetitive process.

Buyers can streamline their procurement process by swiftly adding desired items, customizing and personalizing lists, and creating new ones tailored to their department's or customer segments' unique requirements. It's similar to having a personal shopper who knows your preferences by heart, ensuring a seamless buying experience.

Analytics & Reporting 

In the world of e-commerce, data is your best friend. 

Adobe Commerce's B2B Support feature offers detailed reporting and analytics, providing insights into sales, customer behavior, activity, and order history. This feature tells you what your customers want before they even know it.

This functionality provides detailed reporting and analytics, shedding light on not only B2B sales but also customer behaviors and preferences. 

B2B-Specific Extensions

Need to supercharge your e-commerce platform?

Adobe Commerce has a treasure trove of extensions and modules to facilitate B2B operations. These extensions simplify complex procedures.

Hybrid selling benefits from B2B-specific extensions because it involves a diverse customer base with varying needs, from businesses to individual consumers. These extensions cater to the unique requirements of B2B clients, including complex pricing structures, personalization, efficiency, automation, compliance, and scalability, ensuring a seamless and tailored experience for all customer segments while maintaining operational efficiency and competitiveness.

Personalized Pricing and Quoting

Negotiating prices can be tricky, but not with Adobe Commerce.

It streamlines the negotiation process, allowing you to create and manage product quotes. Think of it as having a built-in negotiation expert by your side.

You can target specific customer segments with unique pricing tiers based on negotiated agreements and volume discounts. It's like offering a VIP pass to your most loyal customers.

Customer Segmentation and Role-based Access

Not every customer is identical, and Adobe Commerce acknowledges this fact.

You can assign specific roles to diverse customer groups with varying access levels and permissions. It's like rolling out the red carpet for your most important guests, giving them access to exclusive products and information. Either B2B, B2C, or Hybrid Selling can leverage this feature.

Seamless Integration with Amazon Business

Adobe Commerce provides an extension known as the "Amazon Sales Channel," designed to seamlessly integrate your e-commerce store with your Amazon Business account.

Amazon Business is a separate platform on Amazon specifically tailored for B2B customers, allowing you to reach a broader customer base.

The integration allows you to manage your e-commerce website and Amazon sales from a single admin interface within Adobe Commerce.

This means you don't have to switch back and forth between different systems or manage multiple dashboards. Everything is conveniently centralized.

Seamless integration with Amazon Business through Adobe Commerce provides significant business benefits by expanding customer reach, connecting to a trusted e-commerce platform, streamlining operations for efficiency and time savings, enhancing product visibility, simplifying multichannel selling, offering direct access to Amazon's resources, synchronizing sales data for insightful reporting, and enabling cost-effective growth. 

It is a valuable choice for businesses looking to boost sales, particularly among B2B customers and bulk buyers.

Adobe Commerce Works with Your ERP Software

The compatibility of Adobe Commerce with your ERP (Enterprise Resource Planning) software is a game-changing advantage for businesses. 

ERP software is the backbone of many organizations. It manages and streamlines various operations, from finance and inventory to customer relationship management. 

When Adobe Commerce seamlessly integrates with popular ERP systems like Microsoft Dynamics, NetSuite, and SAP One, it opens the door to a world of benefits. 

First and foremost, the compatibility eliminates the need for manual data entry and reconciliations between your e-commerce platform and ERP, saving you valuable time and effort. 

It ensures that data flows smoothly between your Adobe commerce platform and your ERP, resulting in more accurate and up-to-date information across your systems. This synchronization enhances your operational efficiency, allowing you to manage your e-commerce business more effectively while providing a unified view of your operations. 

It also enables real-time access to critical information, such as inventory levels, customer data, and order status, empowering you to make informed decisions and deliver exceptional customer service.

Ways Adobe Commerce Enables B2C Selling

Deliver Personalized Ecommerce Experiences with AI

In today's digital age, personalized experiences are a must.

Adobe Commerce leverages the power of AI to engage customers effectively. Product Recommendations, powered by Adobe Sensei, suggest related products based on shopper behavior and trends. Live Search delivers quicker results and personalized recommendations. 


Rich Mobile Experiences via Progressive Web Apps (PWA)

Mobile is the future, and Adobe Commerce is built for it. 

With the PWA Studio, you can offer your customers a native app-like shopping experience through a mobile browser. PWA is a web application incorporating the best features from websites and mobile apps, offering a responsive and immersive user experience through web browsers.

With this feature, you can deliver fast shopping experiences for your mobile customers on any device.

Customer-Centric Personalization:

B2C customers often seek personalized shopping experiences. 

Adobe Commerce offers advanced personalization features, enabling businesses to tailor product recommendations, promotions, and content to individual customer preferences. 

This enhances the customer's shopping experience and increases the likelihood of making a sale.

While all of these 13 ways to supercharge your e-commerce store sound thrilling, you do need a solid team who can leverage these features to grow your store.

So if you need to hire a Magento developer or a dedicated team of Magento experts, look no further. Thoroughly read our latest blog which specifically discusses the questions you can ask and the process you should follow to make a successful hire.

Wrapping Up

In conclusion, if you struggle to adapt and scale your ecommerce business, Adobe Commerce is a straightforward solution for you. 

As a trusted design and development company with expertise in the e-commerce industry, we specialize in building and scaling e-commerce platforms from the ground up.

Whether you're a B2C company exploring wholesale options or a B2B enterprise aiming for direct-to-customer sales, Adobe Commerce is your reliable partner.

Stuck with a 5-figure ecommerce store? 

The platform that took your ecommerce store to 5 figures won't take it to 7 figures and beyond. We design ecommerce store UIs based on CRO principles and best practices that help you sell more and faster.

Let's work together to build and scale the e-commerce platform that perfectly fits your unique needs. Contact us today to get started on your path to ecommerce success.

Hemanta Pokhrel display picture
Written byHemanta PokhrelContent Writer